Understanding Your Sales and Traffic Metrics

Your store provides two views for monitoring sales and traffic data: a quick overview for daily checks and an in-depth analytics section for detailed performance analysis.

Dashboard Overview

The Dashboard Overview is your homepage in the seller area. Use it for a quick daily check of essential metrics.

Available Metrics on Dashboard

Orders Count - Total number of orders placed
Average Order Value (AOV) - Mean value of your orders
Visits - Number of store visitors

Date Range Filters

Filter your dashboard metrics using the date range dropdown:

Today - Current day only
This Week - Current 7-day period
This Month - Current calendar month
This Year - Current calendar year

Dashboard Widgets

The dashboard home also displays:

Sales and Orders Charts - Visual representation of sales trends and order volume
Top Products Widget - Quick view of your best-selling items

Insights Page (Deep Analytics)

For comprehensive analysis, visit the Insights page to access detailed metrics and breakdowns.

Metrics Available on Insights Page

Max Order Value - Your highest single order
Min Order Value - Your lowest single order
Average Order Value (AOV) - Mean order value
Traffic Details - Visitors count, page views, conversion rate, and traffic sources
Device Breakdown - Desktop, mobile, and tablet visit counts with percentage changes
Checkout Funnel - Percentage breakdown of checkout methods used
Geographic Data - Top countries where your customers are located

When to Use Each View

Use the Dashboard for:

Daily performance checks
Quick glance at today`s orders and revenue
Monitoring top-selling products
Tracking weekly/monthly trends

Use the Insights Page for:

In-depth performance analysis
Understanding customer behavior by device
Analyzing checkout flow and optimization
Geographic customer analysis
Campaign or seasonal performance reviews

Tips for Tracking Your Metrics

Review your AOV regularly to understand your average customer spend
Monitor conversion rate to identify traffic quality and checkout issues
Track device analytics to ensure your store is optimized for mobile and desktop
Compare metrics week-over-week to identify trends and growth